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TECHNOLOGY TIPS
Optimising your website for search engines
Here are 10 top-tips to give your website the best chance of being indexed properly
by search engines.
- The old rules are the best; don't use frames! We hate frames and so do search engines.
- Use a unique page title for every page. This title should be keyword rich and don't
include stop words (and, the, a, from) etc.
- Use unique keywords and descriptions on every page. If you don't want to write unique
meta tags, then don't use them at all. No tags are better than dupliate ones! Google
and the like will generate tags from your content instead.
- Use clean URLs. Don't use capital letters, spaces or special characters (hyphens
are read as spaces by search engines). Try to avoid querystrings or use a URL rewriter
if you do.
- Redirect the non-www version of the website, i.e. http://controlesc.com to http://www.controlesc.com
using a search-engine friendly 301/302 redirection.
- Try to avoid using Flash or images for navigation elements where possible. If you
have to use images, make sure you put alt tags in the source.
- Create a sitemap that contains links to every page you want indexed on the site.
These can be generated automatically in environments such as ASP.NET.
- Don't use Javascript to do internal linking. If you do, make sure you have HTML
links elsewhere on the page to achieve the same thing. Most search engine bots do
not support javascript!
- If you are redesigning a site, make sure to handle old pages that are still indexed
with generic friendly redirects (301/302).
- Don't cheat! Trying to cheat search engines will inevitably get you ranked down.
The best way to have a good site is to have good content.
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| Major Network Outages - October 2007 | There are currently major network issues in London Internet routing, affecting many of our customers and their mail servers. This issue is being resolved but backlogs of mail queues may take some time to clear. See traffic reports. Read more  |  | | New Developer: Brian Wells | | Control Escape are welcoming our latest addition to the software development team, Brian Wells. Brian has a background in maths, teaching and programming and will be a key part of the team as we continue to grow and provide bespoke solutions. Read more | | | Latest Client Website: The Production Factory | | Our latest website was for a photography services and location scouting company, The Production Factory. Read more | |
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